Future of Work Tour

Citrix Solution Day
October 10 • Events Den Berg, Londerzeel Save the date Register

Improve your digital workspace experience with intelligence and automation

Citrix Future of Work Tour – Deliver a better digital workspace experience through intelligence and automation.

The future is now: Citrix helps you to create a better digital workspace with intelligence and automation. How? You will hear it at the Future of Work Tour.

On October 10, Citrix executives and your peers will gather at Events Den Berg in Londerzeel to speak about the new way of working and how Citrix enables your organization to support this new way. See you there?

Take a look at the program and register!

Citrix Future
of Work Tour

Events Den Berg,

Our program - Thursday October 10

09.30 - 10.15

Breakout 1 - Tracks: Workspace & Networking

Citrix on Azure: what you need to know

Speaker: Toby Brown

Many of the largest public cloud deployments of Citrix technologies run on Microsoft’s innovative and mature public cloud infrastructure, Azure, and many more enterprises are considering doing the same. This session will provide insight into how you can successfully deploy and manage Citrix technologies on Azure. Topics include the anatomy of a Citrix on Azure solution, recent and upcoming technology enhancements from Citrix and Microsoft, and best-of-breed solution design patterns that work. We’ll also cover getting started with Citrix on Azure, gotchas and issues to be aware of, and automation tooling and accelerator programs available to kick-start your implementation.

Simplify the transition to hybrid multi-cloud infrastructure with Citrix ADC


Application technologies and consumption models are changing, driving businesses to transition to hybrid multicloud solutions to increase agility and cut costs. But each business has unique needs to consider, like support for both traditional and cloud-native applications and flexibility across varied deployment options. When building a hybrid, multicloud app delivery strategy, learn how Citrix ADC helps you deliver the best application experience across any network or cloud while keeping apps and APIs secure and achieving automation and visibility across environments.

10:30 - 12:00

Keynote - This Is How The Future Works

Opening Keynote

This Is How The Future Works: prepare to be inspired as we introduce a vision for a completely reimagined customer and employee experience, one that harnesses and simplifies technology to drive greater engagement, efficiency and productivity.

Speaker: Peter van Leest, Jeroen van Rotterdam & Andreas van Wingerden

12:00 - 13:30



13:30 - 14:15

Breakout 2 - Tracks: Workspace & Networking

Citrix and Microsoft: a value-add across your workspace

Speaker: Bjorn Riiber

Together, Citrix and Microsoft are ushering the workplace into the modern era. In this session, you will get the latest information on the Citrix and Microsoft partnership across all workspace, networking, and analytics offerings available today, as well as our vision for more integration as Citrix becomes a Microsoft Cloud Solutions Provider.

Reliable, high performance workspace delivery over imperfect network connections

Speaker: Karl Brown

Today’s digital workspace includes a myriad of applications: SaaS, Citrix Virtual Apps and Desktops, VoIP, unified communications, and much more. Delivering a high-quality workspace experience to workers in any location may not be as easy as it seems since these apps can run in various clouds and datacenters. Come learn how customer Fast Pace Urgent Care uses Citrix SD-WAN to deliver a consistent experience for Citrix apps, even over imperfect network conditions.

14:30 - 15:15

Breakout 3 - Tracks: Workspace & Networking

How the intelligent Workspace increases productivity with your favorite apps


Citrix Workspace isn’t just a way to access applications. It now integrates with your most commonly used applications so that you can get work done right from the Workspace itself. Come and learn the technical details about the integrations that are available today, the APIs available to build new ones, and the path we’re taking toward developing the ecosystem of integrations for the Citrix intelligent Workspace.

How Citrix ADC bridges the gap between traditional and modern app delivery


Moving towards a cloud play in your given environment? Thinking that AzureAD will be your future authentication strategy? It’s likely you’ll still need access to some on-premises resources that won’t make it over that quickly or others that are running outside of a pure Microsoft feature set, such as Amazon (AWS) or Google Cloud Platform (GCP). In this session, you’ll learn how Citrix ADC bridges the gap between clouds, and how to integrate remaining datacenter resources into a common offering while maintaining user experience. Plus, explore the elements that constitute a true hybrid cloud infrastructure, which will likely be the longest migration episode in many IT lives.

15:40 - 16:25

Breakout 4 - Tracks: Workspace & Networking

Windows Virtual Desktop and Citrix: new opportunities for desktop and app virtualization


Don’t miss this opportunity to become a Citrix and Windows Virtual Desktop expert. Windows Virtual Desktop unlocks a new world of opportunity in Azure and long-time partner Citrix will be there to embrace and extend the capabilities of Windows Virtual Desktop on day one. In this session, we’ll show the planned Citrix enhancements designed to manage and deploy Windows Virtual Desktop workloads at scale. You’ll see our joint integration opportunities, learn about environment configuration, and discover deployment recommendations for Citrix Virtual Apps and Desktops PoC with Windows Virtual Desktop once it is available.

What’s new in Citrix Networking


Transforming IT with a hybrid and multi-cloud infrastructure requires innovation and agility. Come learn about the latest advances in the Citrix Networking portfolio, including Citrix ADC, Citrix SD-WAN, Citrix Application Delivery Management and Citrix Intelligent Traffic Management.

16:30 - 17:30

Drinks & Bites


Karl Brown
Senior Director of Product Management
Peter van Leest
Regional Director Benelux
Bjorn Riiber
EMEA Domain Specialist Cloud, Microsoft Cloud Technologies
Jeroen van Rotterdam
Executive Vice President Of Engineering
Hans Schermer
Principal Cloud Domain Specialist, EMEA
Andreas van Wingerden
Senior Manager Sales Engineering


Events Den Berg is located between Brussel and Antwerp and is easily accessable. There are parking spots available for all visitors of the Future of Work Tour.

Events Den Berg,
Bergkapelstraat 98, 1840, Londerzeel


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